It Cosmetics | Beauty Brand Spotlight

Happy Monday! We are starting out the week with a new series all about my beauty brands and my favorite products. I know I tend to focus a lot of fashion but I have always had beauty posts scattered here and there. I wanted to talk more about beauty products because sometimes I get more excited about them then I do any fashion pieces. It’s not always easy to know what’s good or what works for certain skin tones or textures. So I hope this series helps some of your out and provides some answers for products you are curious about.


Shop The Post


I decided to start this series off with It Cosmetics. This is the brand that I have the most products of because they do both makeup and skincare really well. I was first introduced to It Cosmetics years ago through watching YouTube beauty gurus. A lot of them at the time raved about the Bye Bye Redness cream and ever since I discovered their products I have honestly been hooked. I have a lot more of their makeup and skincare products than I have shown here and they are honestly all good. I wanted to narrow down the products that I talk about today to the my favorites at the moment.

Anti-Aging Armour | This product is tied with being my favorite along with the Confidence in a Compact, which I will talk about next. I am not exactly sure how to categorize this product. It is basically a light tinted moisturizer/SPF. It is very light, has a little bit of coverage and lots of skincare benefits. To be honest with you this sat in my beauty cabinet for awhile before I finally tried it out but once I did I was hooked. This is going to be my staple beauty product for the Summer and is perfect for the beach. I personally don’t wear makeup to the beach but this is the perfect way to get some coverage while also having SPF 50 to protect your face.

Confidence in a Compact | This is one of their newest product and a fast favorite of mine. I had been using their CC cream but right now this is all I have used foundation wise. It is medium to full coverage, has anti-aging skincare in it and also SPF! Even though it has a high amount of SPF I haven’t noticed a white cast in photos. My favorite way to apply it is with a beauty blender to get the best coverage. It doesn’t feel heavy on the skin and lasts throughout the whole day.

It Cosmetics

Your Skin But Better CC+ CreamThis was the first product that I ever tried by It Cosmetics and that’s because it is definitely the most popular. I have seen this cc cream everywhere lately and for good reason. It is a full coverage cc cream that has serum and SPF in it. The shade range is small but it is able to blend well enough to work with different skin tones. It gives your skin a perfecting finish and lasts all day. There is also an illumination version I have yet to try but I have heard just as many amazing things about it too.

Bye Bye Under Eye Illumination Concealer I have found this product to be the most polarizing. It is an extremely thick counselor for your under-eye area. I normally don’t go for such a thick concealer but this covers up any dark under-eye circles so well. You can easily blend this out with a beauty blender but the thickness is just something to get used to. It also has some illumination to it to make the area appear brighter which I definitely need. They have a regular version without illumination too.

Confidence in an Eye CreamThis product is the newest to my It Cosmetics collection but I have been enjoying it so much that I thought it should be included. I have struggled a lot to find an eye cream that I love but I think I may have found it in this one. It’s a thick cream in the jar but goes on light. It also has something in it to brighten up your under-eye, which I definitely need.

Vitality Lip Flush 4-in-1 Lipstick | Moving on to lip products for a second, I am going to start with a lipstick that is a little different for me. I normally gravitate towards lipsticks that are highly pigmented, and a deep color. This lip flush is the opposite of that. It is an ultra moisturizing light wash of color. I like to wear this to work because it isn’t an obnoxious color, its a stain so it lasts all day, and it is super hydrating, which I need in my office. It also comes in a range of shades.

Vitality Lip Flush Lip GlossI use this gloss on top of the lipstick I mentioned above for an even glossier finish. It gives a light wash of color and leaves a stain as well to seal in the color. This is great to layer on because it has a lot of nourishing oils to help out your lips and it is also supposed to minimize the appearance of fine lines and wrinkles. I can’t speak to that part but every bit of anti-aging helps.

Radiance Ombre BlushThis blush is absolutely gorgeous. The packaging alone and the ombre effect is so pretty but this is an all around great blush too. It has a gradient of color so you can focus your brush on the top half for a lighter more highlighted look or get a rosier, flushed look by focusing on the bottom. It lasts pretty well and comes in 2 other shades.

Je Ne Sais Quoi Complexion Perfection Face PaletteThis is a great 4-in-1 palette that is perfect to take with you travelling. It is compact and has a bronzer, blush, setting powder, and highlight. The setting powder is my favorite of the 4 because it is their bye bye pores pressed powder. I also have a full version of this if that gives you any indication of how good it is.

It Cosmetics BrushesLast but definitely not least are their brushes. It Cosmetics makes some of the best brushes that I have tried. The one pictured in this post are the heavenly skin skin perfecting brush and the skin smoothing complexion brush. They are both amazing and I have quite a bit more from different holiday sets. They are so soft and incredible quality.

Congrats if you made it all the way to the end of this post! This post was definitely a long one but I had a lot to say about these products. Also, this is in no way sponsored I just really enjoy this brand. I hope it helps you if you were on the fence about any of them or It Cosmetics in general. Have a great week!

You Might Also Like

  • I love learning about what people think of different beauty brands…I’ve tried the concealer before and you are so on-point with how it definitely takes some getting used to with how thick it is. Interested in trying more of their products so I’m pinning for my next trip to Ultra lo! And thank you for sharing with us at On Mondays We Link-Up!!

    Sarah
    Trendy & Tidy

  • I have one of their brow pencils and I think I like my loreal brow kit better. Great review!!

  • Laura Tough

    I love these photos, and hearing about some It Cosmetic products I hadn’t heard of before!! I absolutely loveee the CC Cream, it’s so good!!

    Laura || http://www.thelifeoflaura.com.au xx

  • I love the IT Cosmetics Your Skin But Better CC+ Cream. It works wonders for my skin!

    Thanks for joining in the Monday Makeup Madness Link Up.

    Ingrid
    http://www.fabulousandfunlife.blogspot.com.au

  • I was looking at the anti aging armour a few weeks ago. I totally love the CC Cream.

  • Lubz

    That ombre blush looks amazing! I haven’t tried anything from the range though and I need to try these!

    Lubz || http://lubzsays.com

  • Nataly Kimball

    I love It Cosmetics! Great review girl!

  • Sarah Lindner

    I have not tried them! I always see them online and have wondered if they were worth trying! I def need to try some now!

    xoxo
    Sarah Lindner
    http://www.thehouseofsequins.com

  • I love it cosmetics! They have the best stuff and it’s all so pretty!

    Maggie @ Polished Closets

  • The new confidence in a compact is seriously amazing! I use it every day now!

  • Anna English

    HUGE fan of IT cosmetics! This is a great post!

  • Kayleigh

    I’ve heard a ton of great things about IT and would love to try them!
    http://www.kayleighskloset.com

  • I love everything about It Cosmetics!!! Seriously so happy I found them!

    xo Lacey

  • Ashley Garza

    I love It Cosmetics! The CC Cream is by far my fave! A makeup bag must have!

  • I LOVE It Cosmetics and I love the products you featured! That concealer is the best!

  • So obsessing with It Cosmetics! I live in their CC cream, but I will definitely have to try thee other products.

    xx Leah / http://www.eatpraywearlove.com

  • I’ve never tried them but they look so good!

  • I need to try out some of their other products, I’ve only ever tried the CC cream!

    xo Amanda John
    XO Strawberry Chic

  • I have never seen IT products, its always interesting to read about what’s out there and what really works !

  • Adriele Dixon

    Thank you for taking the time to write such a detailed post! I always gravitate towards other bloggers that write detailed, but non-sponsored posts. I like the sponsored posts too, but I love that you’re passionate about things you love and write to educate others. The pictures are stunning too! Stopping by from the Confident Twosday linkup!

    -Adriele
    StyleAssisted.com

  • The packaging is very sleek and stylish. I haven’t tried this brand before…I need to check it out!

    Emma xxx
    http://www.style-splash.com